A story about your brain’s love affair

A story about your brain’s love affair

Your brain is in love with storytelling. Like most people who seek mastery, I stay informed about storytelling by reading books and articles. I clipped a brief article from the Harvard Business Review back in 2014 (Oct 28) and I recommend you read it. It was one of...
A story about losing keys and kids

A story about losing keys and kids

How come your brain goes, ‘Lock it in Eddie’, when it hears a story but it can’t remember where you put your car keys? What’s the good of it? You’d think that something that gets rave reviews about its amazing capabilities would develop...
A story about a very long winded salesman

A story about a very long winded salesman

Picture me having a nice full breakfast at an outdoor Italian restaurant waiting for a mate to rock up in an hour or so. BLISS Enjoying the background music, the morning breeze, browsing through an e-book and slowly becoming aware of someone nearby, talking. Not your...
A story about commercial storytelling

A story about commercial storytelling

Jordan Kelley, Content Director, Brand Storytelling writing for Forbes magazine reported 30th October 2019 that corporations are finally waking to the value of storytelling through Impact Entertainment to express support for social and environmental causes....