{"id":2870,"date":"2019-08-14T12:09:44","date_gmt":"2019-08-14T02:39:44","guid":{"rendered":"http:\/\/www.colinpearce.com\/?p=2870"},"modified":"2022-12-17T17:53:26","modified_gmt":"2022-12-17T07:23:26","slug":"when-should-you-tell-a-story","status":"publish","type":"post","link":"https:\/\/colinpearce.com\/when-should-you-tell-a-story\/","title":{"rendered":"A story? When is it the right time to tell one?"},"content":{"rendered":"

You always have a choice whether to bore your audience or bring them with you on your thoughts’ journey. If your thoughts are any good, they will fit into a story.<\/p>\n

Do you ever have these niggling feelings?<\/h3>\n

I feel that people listening to my presentations think I’m colourless \u2013 kind of beige.
\nIf I were listening to me, I’d feel I was boring myself.
\nMy people are not feelin’ it. We’ve lost our spark.
\nI reckon the problem is my leadership team isn’t feelin’ it.
\nI get the feeling that my market isn’t feelin’ it. We seem to have lost our edge.<\/em><\/p>\n

What you will hear me say about storytelling<\/h3>\n

\u2018If you\u2019re getting a point over, tell stories.
\nIf you\u2019re stimulating change, tell stories.
\nIf you\u2019re presenting to a board, tell stories.
\nIf you\u2019re speaking to an audience, tell stories.
\nIf you\u2019re creating TV commercials, tell stories.
\nIf you\u2019re marketing a product, tell stories.
\nIf you\u2019re advertising something, tell stories.
\nIf you\u2019re branding a company, tell stories.
\nIf you\u2019re recruiting, tell stories.
\nIf you\u2019re bringing up kids, tell stories.\u2019<\/p>\n

You should never be stuck for a way to package your message<\/h3>\n

Here is my definition of a story.<\/p>\n

A story is any account,
\ntrue or made up,
\nlong or short,
\nsaid or sung,
\nin prose or in verse,
\nwhere a crisis occurs and is resolved,
\nand the intent is to interest another.<\/p><\/blockquote>\n

Maybe …<\/h3>\n

Maybe you could get me to help you discover your story.
\nMaybe you could get me to help you write your story.
\nMaybe you could get me to help you deliver your story.<\/p>\n

I’m here and I don’t bite. Call me. 0403 181 368<\/p>\n

Send me this pre-formatted email<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You always have a choice whether to bore your audience or bring them with you on your thoughts’ journey. If your thoughts are any good, they will fit into a story. Do you ever have these niggling feelings? I feel that people listening to my presentations think I’m colourless \u2013 kind of beige. If I […]<\/p>\n","protected":false},"author":1,"featured_media":7184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[460],"tags":[422,412,411,425,417,419],"jetpack_featured_media_url":"https:\/\/colinpearce.com\/wp-content\/uploads\/2019\/08\/Time-for-storytelling.jpeg","yoast_head":"\nA story? 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