{"id":2669,"date":"2019-05-15T19:01:25","date_gmt":"2019-05-15T09:31:25","guid":{"rendered":"http:\/\/www.colinpearce.com\/?p=2669"},"modified":"2022-12-17T13:22:43","modified_gmt":"2022-12-17T02:52:43","slug":"how-do-stories-stick","status":"publish","type":"post","link":"https:\/\/colinpearce.com\/how-do-stories-stick\/","title":{"rendered":"A story sticks but do you know why?"},"content":{"rendered":"

In another post<\/a> I told the story about my experience on the infamous morning after 911. I’ll never forget it.<\/p>\n

You might not recall but I do.<\/p>\n

‘Would passenger Mohammed please identify himself to the cabin crew? Passenger Mohammed.’<\/p><\/blockquote>\n

I froze. Everyone on the plane froze. Pre-take off chitchat stopped. Newspaper page flipping stopped. The cabin crew were scanning the seats, rather wide-eyed. My little packet of fruit and nuts was in suspense about what it should do next.<\/p>\n

Terror!<\/h3>\n

Our plane was about to depart Christchurch airport in New Zealand for a nervous flight to Adelaide. Nervous? Oooohh Yes! It was a little after dawn on the morning of September 12, 2001. Just four hours beforehand, according to news reports, Terrorists had flown two jetliners into the World Trade Center in New York destroying them and killing 3000 people or more. The terrorosts were identified as Muslims. The news played in the taxi. The television monitors in the airport replayed the images. Hushed huddles of people stared in shock and fright. Everyone was tossing up between cashing in their ticket and getting home to loved ones.<\/p>\n

We had all awakened to the babble of TV chatterboxes and scaremongers telling us that “the Muslims” might have declared a Jihad on all Westerners. All flights were grounded \u2013 all except ours. Ours was the first flight to take off anywhere in the world that day.<\/p>\n

Passenger Mohammed was duly escorted forward and off the plane.<\/p><\/blockquote>\n

Now what do we think?<\/h3>\n

Great! Get rid of him.
\nBut hang on. What about his seven terrorist mates hidden among the mothers and babies in the back rows?
\nWhat about the bomb in his luggage beneath us?
\nWhy didn’t they make him empty his overhead locker?<\/em><\/p>\n

An hour went by in the next three and a half minutes, my shaking snack packet was trying not to crackle.<\/p>\n

Passenger Mohammed reappeared at the head of the aisle. He was waving something small in his hand and called to his mates in row 7, ‘Gottem!’ He beamed as he opened a small case and popped his Sunnies on, to the applause of his mates.<\/p><\/blockquote>\n

Yep. They had found the one dopey Kiwi with the unfortunate name Bob Muhammed who had left his specs in the business class lounge toilet. What a boofhead!<\/p>\n

Clear recall and rehash of feelings<\/h3>\n

My heart is racing as I recall that awesome sense of eternity which exploded in me that morning.<\/p>\n

\u2022\u00a0Why has this story stuck like an airline luggage label for 19 years?
\n\u2022\u00a0How does it bring back the wobblies?
\n\u2022\u00a0How does it capture your<\/em> attention and make you<\/em> care?<\/p>\n

\"\"<\/p>\n

What is different about my aeroplane story compared with your mother’s shopping
\nsaga about getting the last bunch of carrots before the price went up?<\/p>\n

Those are great questions you need to ask every time you tell one of your own stories or when someone else’s story engages you.<\/p>\n

It’s a brain activity<\/h3>\n

Stories arise out of the part of the brain specialists call BA10 (‘Brodmann area 10’). If we’ve done something often, our brain takes no notice of 99% of the humdrum, inconsequential, drabness of procedures such as pre-boarding matters, taxiing, takeoffs, interminable announcements and grudging beverage service, but when something different bursts in on the predictable, our brain races to manage it.
\nIt’s still not clear but it’s a growing view that working memory, episodic memory and multiple-task coordination are set to work in BA10. According to Robert McKee and Thomas Gerace in Storynomics<\/em> it seems that storytelling works and storytelling sticks when it is wrapped around values, i.e. emotionally charged values. ‘Because a well-told story wraps its telling around emotionally charged values, its meaning becomes marked in our memory. Emotionally charged values work in a binary manner: life v. death, courage v. cowardice, power v. weakness etc …<\/p>\n

There are no emotionally charged binary values in a story about a bunch of carrots.<\/p>\n

Why not plug into one of my webinars where I can talk about this more.\u00a0 Reply to colin@colinpearce.com and say you’d like to be on the invitation list. Make sure you mention your name.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In another post I told the story about my experience on the infamous morning after 911. I’ll never forget it. You might not recall but I do. ‘Would passenger Mohammed please identify himself to the cabin crew? Passenger Mohammed.’ I froze. Everyone on the plane froze. Pre-take off chitchat stopped. Newspaper page flipping stopped. The […]<\/p>\n","protected":false},"author":1,"featured_media":2672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[460],"tags":[884,885,434,433,411,435,417,432,886,887,437,436],"jetpack_featured_media_url":"https:\/\/colinpearce.com\/wp-content\/uploads\/2019\/05\/Plane-waiting-for-take-off.jpg","yoast_head":"\nA story sticks but do you know why? - COLIN PEARCE<\/title>\n<meta name=\"description\" content=\"Colin Pearce Master Storyteller and storytelling coach\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A story sticks but do you know why? - COLIN PEARCE\" \/>\n<meta property=\"og:description\" content=\"Colin Pearce Master Storyteller and storytelling coach\" \/>\n<meta property=\"og:url\" content=\"https:\/\/colinpearce.com\/how-do-stories-stick\/\" \/>\n<meta property=\"og:site_name\" content=\"COLIN PEARCE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ColinPearceSpeaker\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/colinpearce\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-15T09:31:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-17T02:52:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/colinpearce.com\/wp-content\/uploads\/2019\/05\/Plane-waiting-for-take-off.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"211\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@www.twitter.com\/colinpearce\" \/>\n<meta name=\"twitter:site\" content=\"@ColinPearce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Colin Pearce\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/colinpearce.com\/#website\",\"url\":\"https:\/\/colinpearce.com\/\",\"name\":\"COLIN PEARCE\",\"description\":\"Colin Pearce Master Storyteller and storytelling coach\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/colinpearce.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/colinpearce.com\/how-do-stories-stick\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/colinpearce.com\/wp-content\/uploads\/2019\/05\/Plane-waiting-for-take-off.jpg\",\"width\":760,\"height\":211,\"caption\":\"Plane at airport\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/colinpearce.com\/how-do-stories-stick\/#webpage\",\"url\":\"https:\/\/colinpearce.com\/how-do-stories-stick\/\",\"name\":\"A story sticks but do you know why? 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