Use this solid GOLD marketing strategy

by | Success ideas for work and life

LISTEN: To listen to this week’s BE SO GOOD PODCAST Episode #026:

Podcast home page
or
i-Tunes

WATCH: To see the interview on YouTube, click here


Use this solid GOLD marketing strategy

LISTEN: To listen to this week’s BE SO GOOD PODCAST Episode #025:
Podcast home page
or
i-Tunes

WATCH: To see the interview on YouTube, click here

Get a simple marketing strategy and stick to it

Nina Christian founded her marketing practice, Braveda in the late nineties. In the Australian Marketing Excellence Awards Braveda was awarded Marketing agency of the Year.

There are so many marketing ideas rattling around like loose change

Nina notices in her business engagements that loads of people know how to start a business but never come to grips with a strategy to market it – especially in a way that feels authentic.

They tell her they are stuck with too many marketing ideas blocking their minds—

  • media advertising,
  • blogs,
  • podcasts,
  • email campaigns,
  • articles,
  • LinkedIn posting,
  • Facebook posting,
  • live video,
  • pages,

and can’t isolate which one to tackle first or most or if at all.

In this episode Nina simplifies things a lot. Rather than leaving us to throwing spaghetti at the wall and hoping some sticks, she outlines the filters we need to apply to everything we ‘put out there’. She says we should ask, Will my proposed approach;

Nina’s filters

  • Build awareness of my brand, my product/service and offer,
  • Establish my authority to deserve a significant place in the field,
  • Enhance my Affinity/Approach-ability factor?

Four Principles for connection and conversion

In Nina’s marketing workshop called, How to create content that connects and converts, she teaches;

1. Content must have emotional connection

2. 70% of people will do business with someone based on theirthought leadership. 50% of people will pay a premium to do business with a thought leader

3.Consistencyis significant. You need to build a rhythm both in timing and message. So social posts about Vaccination, the US President, local politics, the price of cabbage are all entertaning but they don’t reinforce your brand. Discipline yourself to stick to the rhythm.

4. Create and use your systems for efficiency to stop yourself jumping at every new whim, fan-dangle and shiny object.

How to find Nina

Nina is easy to track down.
Find her at www.ninachristian.com

She offers energy-packed workshops, books and conference presentations.

You will also find her chatting to like minded people on Clubhouse


Listen on the BE SO GOOD PODCAST page

Listen in i-Tunes

Listen in Spotify

Get the full experience of Lisa’s energy exchange on You Tube


 

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