‘The Secret’ isn’t actually a secret

by | Success ideas for work and life

If you haven’t had someone try to get you onto the book ‘The Secret’, you probably will. It was bigger than the 1958 Yo-Yo craze when it came out in 2006.

The secret is not so secret.

The real secret is that anyone telling you they have found the secret to anything is, as the British say, “‘avin’ a laugh”. From time to time folks find a snazzy way to wrap a * mish mash of this and that religion, a bit of L. Ron Hubbard, a bit of Counselling 101, a bit of smoke and mirrors, throw in some common sense and mystify it by calling it The secret, call their email newsletter ‘The Secret Scrolls’ or ‘Hidden truths only now revealed’ and – of course – pop up on Oprah.

Oh and one more thing… they use the hippest phrases like ‘The Universe rushes to meet you’, ‘vibratory fields’, ‘life force’, and ‘energy rhythms’ and you can’t argue with anyone who has an esoteric language like that, now can you? It’s gotta be right!


They used to call this kind of thing Snake Oil and it came in bottles and you drank it or rubbed it on and it cured everything. Now it comes in DVDs, online courses, live-in weekend seminars costing $3,500 and books and it goes in through your eyes and ears and – yep – it is still claimed to cure everything. It is peddled by a different kind of snake oil salesman and saleswoman – all apparently well-meaning folks, gurus, Mums and Dads and those who’ve become devotees.

Ask the right question.

Does it do any good? How could anyone qualify or quantify an answer to a dumb question like that? Ask a better question.

Does it do any harm? There’s another nothing question. In fact it’s what I call ‘A Teenager’ – all about feelings and faff. Ask a better question.

Ask a question like this:
What’s its authority base?
What’s its foundation?
Who does it attract as its gurus and what in turn is their authority base?

All that glisters is not gold;
Often have you heard that told.
Many a man his life hath sold
But my outside to behold.
Gilded tombs do worms enfold.

Shakespeare, W. The Merchant of Venice (II, vii)

Why a ‘secret’ resonates.

Seriously, the reason any idea played out as a ‘secret’ fascinates people is that somewhere in the depths of our DNA there is an unanswered email from our primeval parents telling us we were born for better, deserve more and shouldn’t be so mediocre. The answer has never been a secret and still isn’t. It’s just not palatable and doesn’t appear on Oprah.

It’s called Character. It does come on DVD though. I’d love to tell you more about it. Let me know how to get in touch. Ask me about my character program..

Get this little book and read it in 45 minutes and then if you would like to know more, as I indicated, email me.

By *mish mash I mean it sounds like grabs from the Bible, Shintoism, Shamanism, Bahai, Buddhism, Hindu, Voodoo and Hoodoo.

More posts from Colin Pearce

Have you pivoted?

Have you pivoted?

March-April 2020 forced us into a state of shock. We went blank. Some went into despair. In April we were told 1,000 times a day that these times were 'unprecedented'. They were, but I'm seeing and hearing a new word, 'pivot'. A pivot should come naturally The...

read more
Salespeople and consultants talk too much.

Salespeople and consultants talk too much.

Humans are the only living beings on the planet that talk in words and sentences. Marvellous thing that it is, speech underachieves in contrast to its over-use. Joe Jones had a simple (slightly off-pitch) song about it in 1960, named, 'You talk too much' Salespeople...

read more
Ages-old sales complaints

Ages-old sales complaints

Sales is not an easy profession. When I started making TV advertising sales in 1976, I drove across country South Australia and tramped up and down the streets of little towns and the big Iron Triangle cities; Port Pirie, Port Augusta and Whyalla. It wasn't easy....

read more
Is it hard to be in business?

Is it hard to be in business?

Never! I’ve never, ever, ever, met a business owner or sales manager who doesn’t want more sales with strong profit to match, more recognition for having a successful business, a sales system that runs like clockwork, and a whole lot more peace of mind. S-o-o-o-o how...

read more