How to stand out, even if you’re not a stand-out (yet)

by | Success ideas for work and life

LISTEN: To listen to this week’s BE SO GOOD PODCAST Episode #023:

Podcast home page
or
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WATCH: To see the interview on YouTube, click here

 

Stand out. Be seen. Get noticed. Yeah, yeah, yeah.

You know—everyone knows—it’s hard to stand out in the current business climate. We are faced with almost crushing forces which appear to be conspiring against us. It feels personal.

To remind you, we are facing;

  • an over-crowded market place,
  • antagonistic local competition,
  • greedy national competitors,
  • gigantic corporations,
  • Internet sales,
  • television and radio advertising,
  • social media advertising
  • customers too afraid to spend,
  • new kids on the block every five minutes.

As if you didn’t know, hey?

I feel for you. I’d like to give you the clickable secret to standing out in your market by tomorrow.

But there isn’t one. 

This is advice from someone who WASN’T a stand-out but who became one

Kirryn Zerna used to look out of her employer’s window on the fifteenth floor and watch jets taking off, dreaming one day to be on one, sharing hope and skills with other people. She had to develop a plan because she had no platform.

Today she speaks on stage, conducts workshops and consults to the C-Suites of major corporations.

It didn’t happen overnight

Kirryn had no business equity; no profile, no following, no credibility outside her own work place. So she sat about standing out. 

Rome wasn’t built in a day but every day for year upon year, upon year, someone stacked one brick on top of another.

Start with answers to your own questions

Kirryn asked herself;
Who am I?
  • Who am I as a brand?
  • Who am I as an expert?
  • Who am I as a salesperson
  • Who am I as a corporate executive?

Then she answered;

  • What is unique about me?
  • Who do I help?
  • How do I help?
  • How am I memorable?
Because this is an online world – 
Kirryn had to work out these answers;
  • How will I express myself online?
  • What am I going to say?
  • What is my message?
  • What do I want to be known for?
  • What can I share—of my own—of other people’s?
That leads us to the methods we use. 
  • Post two or three times a week.
  • Choose your vehicle;
    • Facebook for the mere fact that there are 3billion subscribers.
    • LinkedIn for articles and videos
    • Instagram for a shop front
And most important:

S  H  O  W   U  P!

Listen to the podcast at the Podcast page
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Watch this episode on YouTube 

 

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