How to have great relationships at work and home

by | Success ideas for work and life


LISTEN: To listen to this week’s BE SO GOOD PODCAST Episode #024:
Podcast home page
or
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or
Spotify:

WATCH: To see the interview on YouTube, click here

 

 

Australia is the land of the franchise

Franchising in Australia is responsible for employing about 80,000 people and turns over $144 billion. There are 1,000 franchise companies in Australia: about a quarter of the world’s total number. Yes, a quarter in a population of only 25,000,000 That makes franchise relationships rather important, don’t you think?

House-hold names

You know many as house-hold names: MacDonalds, KFC, Hungry Jacks, Subway, 7/11, Australia Post, Bakers Delight, Brumby’s, V.I.P. Home Services, LJ Hooker, to mention a few. There are nearly 1,000 more you wouldn’t know about just by looking. It’s big business.

Targets on their tummies

It sometimes feels to operators that franchising has a target on its tummy. For some reason, news rags and broadcasters report on franchising in such a way that makes all franchising seen as grubby business where ‘Big Money’ takes advantage of ‘Little Money’. There is little reporting on the importance of the franchise relationship that do work.

Great communities

Occasionally there are slip ups and the occasional dodgy operator comes to light but franchising is a respected way for ordinary people to make a really satisfying living. I have been engaged by some of the most wonderful franchise companies in Australia, Philippines and New Zealand and have met thousands of happy and successful franchisees through the process. Their main source of praise is the franchise relationship between head office, field teams and the local operators.

Episode 024 – Greg Nathan is my guest

Episodes 024 of the BE SO GOOD PODCAST features one of the most important cogs in the franchising wheel. It’s Greg Nathan, a house-hold name among franchisees and in any discussion of franchise relationships. He is the founder and director of Franchise Relations Institute. 

Well credentialed

Greg has been a franchisee – a Brumby’s Bakery partner in fact.
He has worked for the head office representing the franchisor.
Greg has a degree in psychology and has practised in the clinical side of the craft.
He has written five books on franchising and relationship building. See them here.

Greg’s famous curves

There’s hardly a franchise owner who has not been enthralled by Greg’s model of a franchisee’s life and their relationship with the franchisor. He explains his graph in terms anyoine can understand and even suggests that his modelling applies to families; marriages, teenagers and even every-day boss & employee arrangements.

From me to we in franchisingGreg explains this model in the interview. it tracks the path of franchisees in their relationship with their franchisor.

Glee: It starts with joy and enthusiasm
Fee: Suddenly the reality of paying regular fees pops up.
Me: The franchisees wonder what they’re getting for the money
Free: They start to think they could do business opt their own.
See: Then they see that there are more benefits than they’ve been seeing
We: Finally the two live happily ever after ( but only when the relationship has been nurtured.

But he deepens the conversation with a discussion about how franchisors (the people who own the brand and parent company) have to lead with integrity. he describes what that kind of integrity looks like. We often see media reports about failing franchises and it’s always the failure to follow these leadership principles that brings companies down –  and other small businesses – and governmen – and families.

 

 

Listen on the BE SO GOOD PODCAST page here
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Watch the interview on You Tube

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